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New platform will be available within Amazon and Walmart online for all Henkel retail color brands.
October 30, 2020
By: Happi Staff
The latest creation from Henkel to land stateside is the U.S. launch of Choicify – an online hair color consultancy tool. Beginning this month, the new platform will be available within the online user experience at Amazon and Walmart for all Henkel retail color brands, Schwarzkopf® brands Simply Color, Color Ultime, Keratin Color and göt2b. Through artificial intelligence (AI) and augmented reality, Choicify offers personalized hair color consultations to consumers. The tool allows consume...
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